The biggest feature of leisure coffee shops is the characteristics of leisure. This type of coffee shop should be displayed at least in terms of naming, site selection, decoration style, and drinks. Take a casual coffee shop called "Zhong Yi" for example, on the one hand, it hopes to express this is a most authentic Italian coffee shop and let the people really understand coffee come together. On the other hand, it hopes to use such a sentimental word to attract love men and women. The connotation of this layer is also reflected in the collocation of drinks.
The decoration styles of casual coffee shops are quite different from those of Starbucks and Shang Dao. In "Zhong Yi", we can see that the colorful shops are brighter colors with a sense of simplicity.
The investment in leisure cafes is relatively small. The most appropriate size of the shop is about 80 square meters the most, and it’s better to have 2 to 3 store clerk.
The main beverage is coffee. Except that, there is a small amount of dessert and pizza. The initial investment needs about 300 thousand to 400 thousand yuan. Therefore, coffee shops do not have to refer to the fixed mode for investors. Casual coffee shops may be a good choice. This coffee shop fits the features of the prefab coffee shop. Prefab coffee shop is suitable for this type. The scale is not big, the decoration has the characteristic style and through the different characteristic shop door form to impress the consumer deeply.
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